Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-based fitness company attempts to demonstrate the universality of its offer.
The firm’s ‘Real People, Real Results’ campaign shows that “anyone can reach their goals” using Freeletics’ apps and digital personal trainers, not just people “living in favourable conditions”.
As a result, no models or professional athletes have been used to endorse the app – only “real app users”.
The four individuals were chosen from Freeletics’ base of 17 million users. A technician, a student and a police officer are among those chosen, while the group has completed 5,200 workouts between them.
It is the second time the company has used normal people to demonstrate its offer via advertising.
“By using real users for these ad campaigns, we not only wanted to underline the authenticity that we as a company have valued since day one, but we also wanted to highlight the achievements of our users,” said Freeletics chief executive Daniel Sobhani.
“We have never been about runway physique or unrealistic ideals. Which is why these campaigns aim to show what anyone and everyone can achieve.”
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